The book shot to No. 1 in Amazon's best seller list after Eagles wide receiver A.J. Brown was caught on camera reading it on the sidelines during a playoff game.

There were more than 500,000 other books trending ahead of it on Amazon. ... That's incredible. Jim Murphy, author of the viral book "Inner Excellence," thanks so much for speaking with us.

Discover how A.J. Brown's reading Jim Murphy’s INNER EXCELLENCE during the Eagles’ playoff win lead to the book exploding in popularity and going viral. Murphy explains how his bestselling ...

April 29, 2025 A.J. Brown's favorite author is planning to build 'Inner Excellence' center in Kensington Jim Murphy is hoping to open the spot with activist Shane Claiborne by the summer.