As ad tech continues to evolve, advertisers, publishers, and technology providers are navigating new challenges and ...

We recap this week’s biggest news across the media, marketing, and ad tech industries. Plus, more news in today's MadTech ...

We sat down with Mario Diez, Peer39 CEO, to look into what’s on the horizon for connected TV (CTV). Diez discusses the ...

Today's news digest looks at the latest industry acquisitions, Google urging the US Government not to force a breakup of its ...

Equativ today (March 6th, 2025), announces it has become the new ad server and primary supply-side platform (SSP) for Titan ...

Publicis Groupe today (6th March, 2025) announced that it has entered into an agreement to acquire Lotame, the world’s ...

Adnami expands its partnership with Finnish publisher and media giant Alma Media, empowering advertisers with new solutions ...

NumberEight, a leader in ID-less data solutions, is excited to announce a new strategic partnership with IION, a prominent ...

We sat down with Donia Baddou, global VP partnerships at Lumen Research, to discuss all things attention. Baddou expands on ...

TikTok and Reddit Under Privacy Scrutiny . TikTok and Reddit are two of the latest social media platforms to be scrutinised ...

In its annual year-end Rewind Report, which tallies video usage by client publishers and broadcasters, video solutions ...

Intent IQ, a privacy-forward next generation identity resolution leader, today (March 4th, 2025) announced the results of a ...